Bébé express: how magex is transforming fashion retail with smart vending

The bébé express project, launched by Serbian influencer and entrepreneur Dunja Jovanić, is a true revolution in the fashion world. At the heart of this innovation is the Magex Bigstore 9 vending machine, chosen for its ability to offer a seamless, stylish, and personalized shopping experience.

Unveiled in Serbia’s major shopping centers, from Belgrade to Novi Sad and Kragujevac, bébé express brings summer fashion collections to life through a giant pink vending machine shaped like the brand’s signature shopping bag. This is more than a retail point; it’s a mobile fashion statement.

The customer journey is simple yet impactful: view and touch sample garments on display, get assistance in choosing the right size, then complete the purchase on a touchscreen. Within seconds, the selected item is delivered in a stylish pink box, ready to take away.

The Magex Bigstore 9 is the ideal choice for this concept thanks to:

• patented belt-lift system that gently dispenses delicate, folded garments

• modular configuration to adapt to seasonal collections and accessories

• custom branding to create high visual impact and brand recognition

• advanced software for real-time inventory, sales tracking, and remote management

Thanks to this technology, bébé express offers a 24/7 shopping experience with no queues, no stress, and no compromise on quality or design.

As Dunja puts it: “We live in a fast-paced world, and this is a fast, practical and fun way to shop. It’s designed for those who need something last-minute, but also for anyone seeking an extraordinary experience.”

With over 150,000 items sold and a loyal customer base, the bébé brand is now expanding toward new demographics, including menswear—always with the same winning formula: high-quality fashion that’s instant and accessible.

With Magex, vending machines become powerful tools to turn fashion collections into memorable customer experiences.