vending machine Giallo Capri: lemon sorbet with Magex Alaska 6
Giallo Capri: when tradition meets smart vending in Capri
The island of Capri is known worldwide for its beauty, lifestyle and culinary traditions. Last summer, those same traditions were reimagined in a new and innovative way with the launch of Giallo Capri, a lemon sorbet experience served through a Magex Alaska 6 armored vending machine.
A new format for an Italian classic
The star of this activation was the Limone Caprese sorbet, one of the most iconic flavors of southern Italy. Thanks to the armored Alaska 6, the product could be offered in a secure, fresh and reliable format, available 24/7 right in the heart of Capri. ❄️🔒
The creative vision of EATM
The idea and concept were developed by EATM, a trusted partner in innovative food experiences. Their vision transformed a traditional dessert into a premium self-service experience, blending Italian excellence with modern design and cutting-edge automation.
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Why the Alaska 6?
The Magex Alaska 6 was chosen for its:
Refrigerated technology, ensuring freshness and quality of sorbet.
Armored design, guaranteeing security in high-traffic, tourist areas.
Compact and versatile format, perfect for positioning in prestigious locations like Capri.
A showcase of smart food retail
This project demonstrates how smart vending machines can go beyond convenience: they can become brand ambassadors, delivering unique experiences that connect tradition, design and innovation.
At Magex, we are proud to support brands like Giallo Capri and partners like EATM in transforming how products are presented and consumed—making automation an integral part of storytelling and customer engagement.
👉 Want to know how Magex vending machines can elevate your brand activation?
Contact us and let’s design your next project together.
