{"id":9635,"date":"2025-07-16T10:11:50","date_gmt":"2025-07-16T10:11:50","guid":{"rendered":"https:\/\/www.magex.it\/?p=9635"},"modified":"2025-07-16T13:13:44","modified_gmt":"2025-07-16T13:13:44","slug":"smart-meat-vending-machine-gastro-branimir","status":"publish","type":"post","link":"https:\/\/www.magex.it\/en\/smart-meat-vending-machine-gastro-branimir\/","title":{"rendered":"Smart meat vending machine case study \u2013 Gastro Branimir"},"content":{"rendered":"

Gastro\u202fBranimir<\/a>\u2014a Zagreb butcher famed for Wagyu, Black\u202fAngus and Galician beef\u2014has turned heads by launching Croatia\u2019s first \u201csteakomat\u201d, a Magex\u202fEasy\u202f9<\/a> smart vending machine that keeps prime cuts selling around the clock and even earned a feature in\u202fForbes Croatia<\/em><\/a>. Below is a deep\u2011dive on how the project works, the measurable impact it\u2019s had, and why it matters for food\u2011retail innovators.<\/p>\n

\"\"<\/h2>\n

project background<\/h2>\n

Premium butchery Gastro\u202fBranimir opens only Wednesday\u2011to\u2011Saturday, leaving a service gap on Sundays and holidays when Croatian law forces most stores to close (merchants may choose just\u202f16 working Sundays per year, while vending machines stay exempt).<\/p>\n

Shoppers were asking for off\u2011hours pickups, and founders Tina &\u202fBranimir\u202fGalovi\u0107<\/strong> spent a year searching for a solution that would match their high\u2011touch brand experience.<\/p>\n

the challenge<\/h2>\n
    \n
  • \n

    Maintain meat quality at 1\u20133\u202f\u00b0C in an outdoor market setting.<\/p>\n<\/li>\n

  • \n

    Prevent product drop damage and preserve marbling integrity.<\/p>\n<\/li>\n

  • \n

    Support variable\u2011weight SKUs (steaks rarely weigh the same) and dynamic pricing.<\/p>\n<\/li>\n

  • \n

    Provide real\u2011time stock, expiry and temperature alerts from off\u2011site.<\/p>\n<\/li>\n<\/ul>\n

    \"\"<\/h2>\n

    Magex easy\u202f9 solution<\/h2>\n
    \n
    \n\n\n\n\n\n\n\n\n\n\n\n
    Feature<\/th>\nBenefit to butcher & customer<\/th>\n<\/tr>\n<\/thead>\n
    Patented belt\u2011elevator dispensing<\/td>\nGently \u201cslides\u201d steaks to pickup, avoiding bruising and waste<\/td>\n<\/tr>\n
    22\u2033 touchscreen<\/td>\nShows cut, weight, cooking tips & videos for product education.<\/td>\n<\/tr>\n
    Variable\u2011weight management module<\/td>\nAuto\u2011calculates price per\u2011gram at checkout\u2014no pre\u2011packing to fixed sizes needed.<\/td>\n<\/tr>\n
    Industrial refrigeration (1\u20133\u202f\u00b0C)<\/td>\nMeets HACCP standards for fresh meat safety.<\/td>\n<\/tr>\n
    Cloud sensors & cameras<\/td>\nOwners monitor levels, dates & alarms remotely via smartphone.<\/td>\n<\/tr>\n
    90\u202fcm ergonomic pickup height<\/td>\nComfortable access for all ages; no bending.<\/td>\n<\/tr>\n
    Branding wrap & modular shelves<\/td>\nMachine doubles as a 24\/7 billboard and adjusts to seasonal cuts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    \n
    results achieved<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
      \n
    • \n

      Sales velocity:<\/strong> the unit frequently sells out; staff refill multiple times per day, with record takings on New\u202fYear\u2019s Day, May\u202fDay and Easter.<\/p>\n<\/li>\n

    • \n

      Revenue growth:<\/strong> parent company Eko\u202fNomad grew turnover by ~18\u202f% and profit by 20\u202f% in the first year of \u201csteakomat\u201d service.<\/p>\n<\/li>\n

    • \n

      Media impact:<\/strong> the story ran in Forbes Croatia<\/em>, boosting brand awareness nationwide.<\/p>\n<\/li>\n

    • \n

      Customer reach:<\/strong> seniors and tech\u2011savvy millennials alike navigate the touchscreen with ease, widening the demographic mix.<\/p>\n

      \"\"<\/li>\n<\/ul>\n

      key benefits for food retailers<\/h2>\n
        \n
      1. \n

        24\/7 revenue stream<\/strong> that sidesteps restrictive trading\u2011hour legislation.<\/p>\n<\/li>\n

      2. \n

        Premium product protection<\/strong> thanks to Magex\u2019s shock\u2011free elevator and stable cooling.<\/p>\n<\/li>\n

      3. \n

        Data\u2011driven restocking<\/strong> via real\u2011time analytics, cutting spoilage and labour costs.<\/p>\n<\/li>\n

      4. \n

        Scalable footprint:<\/strong> Easy\u202f9 can control up to four satellite modules, turning any kiosk or trailer into a micro\u2011butchery.<\/p>\n<\/li>\n

      5. \n

        Marketing magnet:<\/strong> a custom\u2011wrapped fa\u00e7ade and HD video loop keep passers\u2011by engaged and sharing on social media.<\/p>\n<\/li>\n<\/ol>\n

        takeaways & next steps<\/h2>\n

        Ready to elevate your own fresh\u2011food retail model? Contact Magex for a tailored feasibility study.<\/strong><\/p>\n

        \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

        Gastro\u202fBranimir\u2014a Zagreb butcher famed for Wagyu, Black\u202fAngus and Galician beef\u2014has turned heads by launching Croatia\u2019s first \u201csteakomat\u201d, a Magex\u202fEasy\u202f9 smart vending machine that keeps prime cuts selling around the clock and even earned a feature in\u202fForbes Croatia. Below is a deep\u2011dive on how the project works, the measurable impact it\u2019s had, and why it matters […]<\/p>\n","protected":false},"author":8,"featured_media":9498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,323],"tags":[309,317,312,319,316,314,320,315,310,308,311,321,313,318],"class_list":["post-9635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easy","category-fresh-food-and-butcher-products","tag-24-7-butcher-kiosk","tag-24-7-food-retail","tag-belt-elevator-vending","tag-butcher-shop-innovation","tag-case-study","tag-food-retail-automation","tag-forbes-croatia","tag-gastro-branimir","tag-magex-easy-9","tag-smart-meat-vending-machine","tag-steak-vending-croatia","tag-steak-vending-machine","tag-variableweight-pricing","tag-vending-automation"],"jetpack_featured_media_url":"https:\/\/www.magex.it\/wp-content\/uploads\/2023\/03\/easy9_ekonomad_5-1.jpg","_links":{"self":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts\/9635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/comments?post=9635"}],"version-history":[{"count":7,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts\/9635\/revisions"}],"predecessor-version":[{"id":9646,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts\/9635\/revisions\/9646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/media\/9498"}],"wp:attachment":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/media?parent=9635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/categories?post=9635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/tags?post=9635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}