{"id":11070,"date":"2026-07-23T10:02:00","date_gmt":"2026-07-23T10:02:00","guid":{"rendered":"https:\/\/www.magex.it\/fifa-world-cup-2026-embraces-automated-retail-official-merchandise-available-through-smart-vending-machines\/"},"modified":"2026-07-23T10:02:00","modified_gmt":"2026-07-23T10:02:00","slug":"fifa-world-cup-2026-embraces-automated-retail-official-merchandise-available-through-smart-vending-machines","status":"publish","type":"post","link":"https:\/\/www.magex.it\/en\/fifa-world-cup-2026-embraces-automated-retail-official-merchandise-available-through-smart-vending-machines\/","title":{"rendered":"FIFA World Cup 2026 embraces automated retail: official merchandise available through smart vending machines"},"content":{"rendered":"<div id=\"attachment_11048\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11048\" class=\"size-full wp-image-11047\" src=\"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex.jpg\" alt=\"Official FIFA World Cup 2026 merchandise available through a smart vending machine.\" width=\"1200\" height=\"675\" title=\"\" srcset=\"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex.jpg 1200w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex-768x432.jpg 768w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex-705x397.jpg 705w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex-24x14.jpg 24w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex-36x20.jpg 36w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex-48x27.jpg 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11048\" class=\"wp-caption-text\">Official FIFA World Cup 2026 merchandise available through a smart vending machine.<\/p><\/div>\n<h2>Smart vending becomes part of the FIFA World Cup 2026 retail strategy<\/h2>\n<p class=\"isSelectedEnd\">The FIFA World Cup 2026 is redefining not only international football but also the future of retail.<br \/>For the first time, automated retail has become an integral part of the tournament&#8217;s official merchandising strategy. Smart vending machines are now operating across shopping malls and major airports in the United States, providing fans with 24\/7 access to official FIFA merchandise. <\/p>\n<p class=\"isSelectedEnd\">Locations including Dallas-Fort Worth, Minneapolis-Saint Paul Airport and Philadelphia International Airport are among the first to introduce these retail solutions, bringing licensed products closer to millions of travelers and football supporters. <\/p>\n<div id=\"attachment_11053\" style=\"width: 931px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11053\" class=\"size-full wp-image-11052\" src=\"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine.png\" alt=\"Automated retail solution by Magex for FIFA World Cup 2026 merchandising.\" width=\"921\" height=\"517\" title=\"\" srcset=\"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine.png 921w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine-768x431.png 768w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine-705x396.png 705w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine-24x13.png 24w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine-36x20.png 36w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/magex-fifa-retail-vending-machine-48x27.png 48w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><p id=\"caption-attachment-11053\" class=\"wp-caption-text\">Automated retail solution by Magex for FIFA World Cup 2026 merchandising.<\/p><\/div>\n<h2>Automated retail meets global sports merchandising<\/h2>\n<p class=\"isSelectedEnd\">The vending machines offer a wide selection of official FIFA products, including caps, scarves, mascot collectibles, souvenirs and premium items such as the LEGO\u00ae FIFA World Cup Trophy.<\/p>\n<p class=\"isSelectedEnd\">The initiative is managed by Fanatics, FIFA&#8217;s official on-site retail licensee, which expects to operate more than 2,000 retail points throughout the tournament across the United States, Canada and Mexico.<\/p>\n<p class=\"isSelectedEnd\">This project demonstrates how automated retail has evolved into a strategic sales channel capable of extending brand presence beyond traditional stores.<\/p>\n<div id=\"attachment_11058\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11058\" class=\"size-full wp-image-11057\" src=\"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail.jpg\" alt=\"Smart vending machine offering official FIFA merchandise inside an airport.\" width=\"800\" height=\"800\" title=\"\" srcset=\"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail.jpg 800w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail-768x768.jpg 768w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail-36x36.jpg 36w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail-180x180.jpg 180w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail-705x705.jpg 705w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail-24x24.jpg 24w, https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/smart-vending-fifa-2026-airport-retail-48x48.jpg 48w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-11058\" class=\"wp-caption-text\">Smart vending machine offering official FIFA merchandise inside an airport.<\/p><\/div>\n<h2>Proudly delivered together with Prepango and Magex USA<\/h2>\n<p class=\"isSelectedEnd\">Magex is proud to have contributed to this exciting project alongside our valued partners Prepango and Magex USA.<\/p>\n<p class=\"isSelectedEnd\">Together, we helped deliver an innovative retail solution that combines technology, accessibility and operational efficiency, allowing football fans to purchase official merchandise whenever and wherever they need it.<\/p>\n<h2>The future of retail is always available<\/h2>\n<p class=\"isSelectedEnd\">Global events require retail solutions that are flexible, scalable and available around the clock.<\/p>\n<p class=\"isSelectedEnd\">Smart vending machines answer this need by transforming airports, shopping malls, transportation hubs and public spaces into fully automated retail environments that deliver an exceptional customer experience while reducing operational costs.<\/p>\n<p>At Magex, we have always believed that intelligent vending is much more than automation\u2014it&#8217;s the future of omnichannel retail.<br \/>The FIFA World Cup 2026 project, developed together with Prepango and Magex USA, is another milestone proving how automated retail is becoming an essential component of modern commerce. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart vending becomes part of the FIFA World Cup 2026 retail strategy The FIFA World Cup 2026 is redefining not only international football but also the future of retail.For the first time, automated retail has become an integral part of the tournament&#8217;s official merchandising strategy. Smart vending machines are now operating across shopping malls and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444],"tags":[453,470,463,174,445,448,468,455,458,469,446,449,191,460,450,459,456,340,345,466,467,464,358,452,454,471,461,355,465,451,457,357,131,462,472,447],"class_list":["post-11070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigstore-2","tag-airport","tag-airport-retail","tag-automated-merchandising","tag-automated-retail-en","tag-automated-sales","tag-automatic-etail","tag-event-vending","tag-fan-experience","tag-fanatics","tag-fifa-merchandise","tag-fifa-world-cup-2026","tag-intelligent-vending","tag-magex-en","tag-magex-usa","tag-official-fifa-merchandising","tag-prepango","tag-retail-24-7","tag-retail-automation-en","tag-retail-innovation","tag-retail-omnicanale","tag-retail-solutions","tag-retail-technology-2","tag-retail-technology","tag-self-service-retail","tag-shopping-mall","tag-shopping-mall-retail","tag-smart-retail","tag-smart-vending","tag-smart-vending-machines","tag-sports-merchandising","tag-unattended-retail","tag-vending-innovation","tag-vending-machine-en","tag-vending-solutions","tag-vending-technology","tag-world-cup-2026"],"jetpack_featured_media_url":"https:\/\/www.magex.it\/wp-content\/uploads\/2026\/07\/official-fifa-merchandise-vending-machine-magex.jpg","_links":{"self":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts\/11070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/comments?post=11070"}],"version-history":[{"count":0,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/posts\/11070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/media\/11048"}],"wp:attachment":[{"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/media?parent=11070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/categories?post=11070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magex.it\/en\/wp-json\/wp\/v2\/tags?post=11070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}