{"id":10332,"date":"2025-07-31T13:54:04","date_gmt":"2025-07-31T13:54:04","guid":{"rendered":"https:\/\/www.magex.it\/?p=10332"},"modified":"2025-07-31T13:54:47","modified_gmt":"2025-07-31T13:54:47","slug":"timberland-smart-vending-machine-milan-contest","status":"publish","type":"post","link":"https:\/\/www.magex.it\/en\/timberland-smart-vending-machine-milan-contest\/","title":{"rendered":"Timberland: smart vending contest activation in Milan"},"content":{"rendered":"

How Timberland Used a Smart Vending Machine to Launch a Contest in Milan<\/h2>\n

Last May, Timberland<\/a><\/strong> transformed three iconic Milan venues into the stage of a unique brand activation focused on the legendary Boat Shoe<\/strong>. The initiative combined urban culture, technology and experiential marketing<\/strong>, and Magex was proud to be part of it.<\/p>\n

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A campaign rooted in the city<\/h3>\n

The activation involved three renowned Milan hotspots \u2014 Fiuri Milano<\/a>, Il Nemico<\/a> and Verzeratt<\/a> \u2014 where visitors, simply by ordering a drink or a dish, received a ticket with a QR code<\/strong>. This gave them access to a contest where they could win a pair of Timberland Boat Shoes<\/strong> and other exclusive prizes.<\/p>\n

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Visualizza questo post su Instagram<\/div>\n<\/div>\n
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Un post condiviso da SIMONE BERLINI (@simoneberlini)<\/a><\/p>\n<\/div>\n<\/blockquote>\n